Privacy Policy

Last Updated: 10/03/2025

This Privacy Notice explains how The Perfect Brownie Limited (“we,” “us,” or “our”) may access, collect, store, use, and share (“process”) your personal information when you use our services (“Services”). These include, for example, when you:

Visit our website at https://theperfectbrownie.co.uk or any other site that links to this Privacy Notice
Use our Mail-order Brownie service
Engage with us through sales, marketing, events, or other related channels

If you do not agree with our policies and practices, please do not use our Services. Should you have any questions or concerns, contact our Data Protection Officer at [email protected].

1. What Information Do We Collect?

Personal Information You Provide

We collect the personal information you voluntarily provide when you:

Request information about our products or Services
Participate in activities or events
Contact us directly

This may include:

Basic Details: Names, phone numbers, email addresses, and physical mailing addresses
Payment Information: Debit/credit card numbers and billing details (handled securely via Stripe)
Authentication and Contact Data: Login credentials, contact preferences, etc.

Sensitive Information

With your consent or where permitted by law, we may process sensitive data such as:

Financial information
Other special categories of personal data as required

Automatically Collected Information

When you visit our Services, we automatically collect certain technical data, such as:

Log and Usage Data: IP address, browser type, pages visited, timestamps, etc.
Device Data: Device type, operating system, and other configuration details
Location Data: Information derived from your IP address and, where permitted, geolocation data
Cookies and Similar Technologies: Used to enhance functionality, maintain security, and improve our Services

Note: You can adjust your browser settings to manage cookies; however, this may affect some features of our Services.

2. How Do We Process Your Information?

We process your personal information to:

Provide Services: Deliver and manage the Services you request
Support and Communication: Respond to inquiries and provide customer support
Administrative Purposes: Send service-related communications (e.g., order confirmations, account updates)
Order Management: Fulfil and manage orders, payments, returns, and exchanges
Marketing: Send promotional communications in line with your preferences (with an option to opt out)
Security: Protect our Services through fraud prevention, monitoring, and security measures
Analytics: Understand usage trends to improve our offerings and marketing campaigns
Compliance: Adhere to legal and regulatory requirements

3. What Legal Bases Do We Rely On?

We process your personal information only when we have a valid legal basis under applicable law, including:

Consent: Where you have provided clear consent
Performance of a Contract: To fulfil contractual obligations
Legitimate Interests: Where necessary for our legitimate business interests, balanced against your rights
Legal Obligations: To comply with applicable laws
Vital Interests: To protect your or someone else’s life or safety

4. When and With Whom Do We Share Your Personal Information?

We share your personal information only in specific circumstances, such as:

Third-Party Service Providers: Vendors, consultants, and agents who help us operate our business (bound by strict contractual obligations)
Business Transfers: In connection with mergers, acquisitions, or asset sales
Google Maps Platform APIs: When you use our mapping services, certain data may be shared with Google to provide accurate directions. Data (such as your location) may be cached on your device for six months. You may revoke your consent at any time.

Categories of third parties may include:

Ad networks
Sales and marketing tools
Payment processors
Social networks
Finance and accounting tools
Communication and collaboration platforms

5. Do We Use Cookies and Other Tracking Technologies?

Yes. We use cookies, web beacons, pixels, and similar technologies to:

Maintain the security and functionality of our Services
Enhance user experience by saving your preferences
Provide targeted advertising and track engagement
Analyze usage trends

For example, we use Google Analytics to understand how our Services are used. To opt out of Google Analytics tracking, please visit the provided link.

6. How Long Do We Keep Your Information?

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless a longer period is required or permitted by law (e.g., for tax or accounting purposes). Generally, no data is kept longer than 2 years beyond its intended use. When no longer needed, data will be deleted, anonymised, or securely stored until it can be disposed of.

7. How Do We Keep Your Information Safe?

We implement a combination of technical and organisational measures designed to safeguard your personal information. While we take reasonable steps to protect your data, no system can guarantee 100% security against cyberattacks or unauthorized access. For optimal safety, please access our Services from secure environments only.

8. Do We Collect Information from Minors?

We do not knowingly collect data from or market to children under 18 years of age. If it comes to our attention that we have inadvertently collected data from a minor, we will promptly take steps to delete it.

9. What Are Your Privacy Rights?

Depending on your geographical location, you may have rights regarding your personal information, such as:

Access: Request a copy of the data we hold about you
Rectification: Correct any inaccurate or incomplete data
Erasure: Request the deletion of your personal data
Restriction: Limit the processing of your data
Data Portability: Obtain your data in a machine-readable format
Objection: Object to certain types of processing (including automated decision-making)

If you believe your data is being processed unlawfully, you have the right to file a complaint with your local data protection authority.

To exercise your rights, please contact us using the details provided below.

10. Controls for Do-Not-Track Features

Most modern browsers and mobile operating systems offer a Do-Not-Track (DNT) feature. At this time, we do not respond to DNT signals as there is no universally accepted standard. Should such a standard emerge, we will update this Privacy Notice accordingly.

11. Do We Make Updates to This Notice?

Yes. We periodically update this Privacy Notice to ensure ongoing compliance with legal requirements and to reflect changes in our practices. The latest version will always be posted on our website, and significant changes may be communicated directly to you.

12. How Can You Contact Us About This Notice?

If you have any questions, concerns, or requests regarding this Privacy Notice, please contact our Data Protection Officer:

Email: [email protected]
Postal Address:
The Perfect Brownie Limited
Data Protection Officer
17 Winchester Rd
Redcar TS10 3QL
England

13. How Can You Review, Update, or Delete the Data We Collect From You?

If you wish to review, update, or delete any personal information we have collected about you, please contact us using the details provided above. We will respond to your request in accordance with applicable data protection laws.